Greenview Tavern
Client: Greenview Tavern
Services: Visual Brand Identity, Logo Design, Sign Design, Environmental Design, Menu Design
About the business: Greenview Tavern is an American style restaurant and bar located on Railroad Avenue in Warwick, NY. They are a family friendly establishment with indoor and outdoor dining space, a bar, and an event space available for parties or gatherings.
Business Challenges: The owners purchased the business from a previous business owner but were looking to take the establishment in a different direction. Their previous owner's branding was for an irish bar/restaurant, and had a mixed reputation around town as being a late night hangout. With a new business plan in mind, the owners needed to establish a new identity for their business including a new name, logo, signage, menus, and more. They had already come up with the new name and completed extensive interior design renovations to the space when they approached us for a new logo. They wanted to take inspiration from the historic nature of the street and the small park located just across the street.
Our Digital Solutions: We worked with them to develop a new logo and visual identity that fit with their new aesthetic and longterm goals for the business. We developed a flexible visual identity complete with a full logo, wordmark, lettermark, icon, pattern, and several various lockups. The logo was constructed using custom typography and a custom icon inspired by the clock located in the park across the street. With our visual identity in place, we then created an in-house menu, takeout menu, and signage for the new space as they completed their name change.
A closer look at graphic design projects near Warwick, NY
Learn a bit more about some of the local businesses in Warwick, NY and how we helped them solve their visual problems. 🖥 .
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Visual Brand Identity, Logo Design, Sign Design, Environmental Design, Menu Design
Allison S.
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Digital marketing for small businesses is what we do.
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