Blog

Websites are tricky, we're here to help.

Discover how to improve your website and online presence.

November 3, 2024

10 SEO Tips Every Small Business Owner in Orange County, NY Should Know

If you’re a small business owner in Orange County, NY, you probably know how important it is to get found online. But with all the talk about SEO, where do you even begin? As a local SEO agency, we’ve worked with plenty of small businesses just like yours, and we’ve pulled together some simple, straightforward tips that can help you get noticed by more local customers.

October 26, 2024

A Print Guide for Small Businesses: Creating an Effective Brochure

In the fastpaced world of marketing, brochures remain a timeless tool for small businesses. They effectively convey your message, showcase your products or services, and connect with potential customers. However, crafting a compelling brochure requires careful planning and execution.

October 25, 2024

How We Helped Emmerich Tree Farm Transition to Online Booking

Emmerich Tree Farm had a problem handling the seasonal influx of traffic and demand for their product. We recognized that shifting from traditional operations to a digital reservation system could help improve the customer experience.

October 17, 2024

Fixing Favicon Size Error in Webflow

Have you ever tried uploading a favicon into Webflow and it comes back with the error "expected image to be 32 x 32" even though you sized the graphic 32px x 32px in a program like Adobe Illustrator or Figma. We provide some solutions to this exact error.

October 17, 2024

Perfectly Centered Text in Squarespace

We utilize Squarespace's custom code feature to set some inline styles on our text to make sure that it stays completely centered no matter what browser you are using. We also dive into the power of setting a Max-width on your content to enhance readability and aesthetics on your website.

January 5, 2024

Leveraging 3D for Brewery Photography

There are a number of benefits to developing beverage product photography using 3D that I'll breakdown if you're interested in making the switch.

December 27, 2023

The Importance of Good Photography for Small Businesses

Small businesses stand to gain significantly from investing in professional photography to showcase their products and services.

October 25, 2023

How to avoid logo fatigue with a visual identity

While a logo is undeniably a vital component of your brand, it's crucial to understand that a visual identity goes far beyond just a logo.

October 23, 2023

The Power of Backlinks for Local SEO

One crucial aspect of SEO that often goes underappreciated is the role of backlinks. Especially for Local specific SEO.

October 16, 2023

Thoughts on buying domain protection after GDPR

Before GDPR domain providers used to try and upsell customers to purchase what they coined "Domain Protection" . We explore whether or not it's worth purchasing domain protection now amidst these relatively new regulations?

August 25, 2023

The Ethical Dilemma of Design Contests: Why They Should Be Avoided

In the ever-evolving landscape of the design industry, one contentious topic that often sparks heated debates is the concept of design contests.

August 24, 2023

The Power of Visual Brand Identity for Small Businesses

In a world brimming with choices and competition, small businesses face the challenge of standing out and making a lasting impression on their target audience.

Small Business Websites vs. Social Media, a comparison

Two popular options for creating an online presence are through small business websites and social media platforms. Each option has its own set of advantages and disadvantages.

What should be on your homepage

To create a successful homepage that engages visitors and drives conversions, it's essential to include certain types of content that can effectively communicate your brand's message and value proposition.

The ultimate guide to optimizing website images

Images are an essential part of any website, and they can have a significant impact on the user experience. However, images can also slow down your website's loading speed if they are not optimized correctly. We review image formats, resizing, and compression techniques to effectively optimize your images.

The challenges of building a website

Building a website can be a challenging task, especially for business owners who have no prior experience in web development.

6 Key Elements for good website navigation

Good website navigation is one of the most important aspects of a successful website. Without it, users can get lost or frustrated, resulting in a poor user experience and ultimately, a higher bounce rate.

What to include in your website

A small business website is an essential tool for any business in today's digital age. It is often the first point of contact that potential customers have with a business, and as such, it's essential to make a good impression.

Say goodbye to PDF menus on your website

Building a restaurant website that is easy to update and manage is crucial in today's fast-paced digital world. You want to make sure you provide your customers with information that is up-to-date and easy to read and interact with, which includes your menu items.

Domain extensions and which one is best for your small business.

A domain extension is the last part of a domain name, such as ".com", ".org", or ".net". There are a variety of domain extensions available, each with different meanings and purposes.

What is SEO anyways? An SEO guide for small businesses

In today's digital world, SEO is a critical component of a small business's marketing strategy. By optimizing your website, you can increase your visibility on search engine results pages, attract more visitors to your website, and ultimately, grow your business.

The top 8 directories to list your small business

As a small business owner, one of the most effective ways to increase your online visibility and reach more potential customers is by listing your business in online directories. However, with so many directories available, it can be challenging to know where to start.

Why we use Webflow instead of Wordpress for Small Businesses

When it comes to choosing a website builder, two popular options are Webflow and WordPress. While both platforms have their strengths and weaknesses, Webflow offers several advantages that make it a better choice for small business owners.

7 Reasons to invest in your website

As a small business owner, you might think that investing in website design is an unnecessary expense. However, having a well-designed website can make a huge difference in the success of your business.

Digital marketing for small businesses is what we do.

I'm sure you receive emails daily from digital marketing agencies and freelance web design firms offering you "help" with your website 🤦. Some of them may actually be able to help, and others may become a big headache. We're here to listen to you, see what makes your business unique, and give you the best website design we can. We want local businesses to succeed, we think we can help.